Joan Breibart, Founder of the PhysicalMind Institute, started the Pilates boom in 1991 when she organized The Institute for the Pilates Method which introduced the first Pilates certification program; the first Pilates Matwork video, “Working out the Pilates Way”; the first Pilates encyclopedia, Reformer Exercises; the invention of the patented Mini Reformer, a collapsible home use machine and numerous other innovations including a new Chair now marketed as the Mve. The Institute’s courses deliver the most evolved professional training today. Their latest innovations are Standing Pilates, Circular Pilates, and a wearable resistance system called Tye4®. In addition, she is co-founder with Meredith Luce MS, RD, LN of 80Bites, a weight loss program that is compatible with Pilates principles: less is more. Prior to 1991, Breibart spent 10 years in publishing and 20 years in the beauty/hair business. She has the edited and authored numerous books among them is Programmed Marketing (1971); Standing Pilates (2005); and Body Biz (2006). She is a graduate of Barnard College.